Oracle's $1.5B Responsys Deal Counters Salesforce, Adobe Oracle's proposed $1.5 billion acquisition of Responsys will give the enterprise application maker … Responsys solves many of the issues around segmentation and customized touch points. The U.S.-based hardware and software giant made the announcement today, saying it was acquiring Responsys for its software in creating marketing emails, social media campaigns, and display ads. Oracle's announcement Friday that it's acquiring cross-channel marketer Responsys for a cool $1.5 billion is exactly that, a move that both responds to … Oracle’s US$1.5 billion acquisition of Responsys is indicative of the rapidly changing marketing software landscape and the jostling between leading global IT vendors to win over CMOs, industry pundits claim. Oracle Responsys empowers B2C marketing teams with advanced and easy-to-use tools to design and deliver relevant, engaging experiences to consumers across devices, channels, and lifecycles. Oracle Corp. (NYSE:ORCL) recently announced the acquisition of digital marketing firm Responsys for $27 per share or $1.4 billion, excluding cash. Oracle to Acquire Responsys Oracle today announced that it will acquire Responsys, a marketing cloud software and services company, in a stock deal worth approximately $1.5 billion. Validation and optimization are easy to do. The move caused Responsys to close last Friday at $27.40 per share, $0.40 above Oracle's acquisition price. Yes, because (x) it had Scale (y) in a Strategic Space (SaaS Marketing). Responsys' trading price suggests investors may be betting on a … Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company … When used in … This deal was done in Cash. The Responsys acquisition was likely brought on to please financial markets with the message that Oracle Corporation (NYSE:ORCL) has not lost its acquisition mojo, and to counter or thwart competition, rather than to gain a significant piece of new technology.” The result will be a marketing cloud product that serves both the business-to-business and business-to-consumer ends of the spectrum. According to … Transaction Name Oracle announced on 20 december 2013 that it will be acquiring Responsys, an enterprise email marketing software provider focused mainly on B2C. When Oracle snapped up Eloqua for $810 million last December, a chain reaction of subsequent purchases followed, from Salesforce.com’s acquisition of ExactTarget to Adobe’s Neolane buy mere months later. Oracle will incorporate Responsys' offerings into its Customer Experience Cloud, which includes Commerce, Sales, Service, Social, and the Oracle Marketing Cloud. Responsys is an email marketing software through which you can create campaigns etc and develop good customer relationship. It shows real time triggered events which builds an effective economy. Responsys was purchased by Oracle in 2014 and now serves as a staple of the Oracle Marketing Cloud. It is a product of Oracle and consits mobile SMS, MMS and push notifications etc. Responsys was acquired by Oracle for $1.5B on Dec 20, 2013. Additionally, it also houses many of the operational messages we send week to week. Investors should monitor Oracle's acquisition of Responsys … Oracle bought marketing cloud vendor Responsys Dec. 20, exactly a year after Oracle announced its $871 million buy of marketing automation company Eloqua. ments that involve risks and uncertainties concerning Oracle's acquisition of Responsys, anticipated custom - er benefits and general business outlook. Oracle Corp. (ORCL) recently announced the acquisition of digital marketing firm Responsys for $27 per share or $1.4 billion, excluding cash. Responsys is Oracle's second big marketing acquisition of late. Oracle Corp., the world’s largest database maker, agreed to buy Responsys Inc. for about $1.5 billion, upping the ante in a wave of technology company acquisitions of … Oracle foresees its database, cloud applications, and engineered systems to be a major source of growth throughout 2014. User Review of Oracle Responsys: 'Responsys is used across all brands to deploy and manage email and SMS campaigns. Oracle Corp.will be buying marketing software company Responsys Inc., for about $27 a share, which works out to be about $1.5 billion. Oracle said it will combine Responsys with another recent acquisition, Eloqua, which it bought a year ago today for $871 million. Responsys Acquisition Extends Oracle’s Customer Experience Cloud Jan 8, 2014 Oracle announced late in December that it had entered into an agreement to acquire Responsys, Inc., a provider of enterprise-scale cloud-based B2C (business to consumer) marketing … Oracle’s deal to acquire Responsys comes with a key question: What will Oracle’s future hold for digital advertisers? Oracle today announced that it has entered into an agreement to acquire Responsys, Inc. (NASDAQ: MKTG), the leading provider of enterprise-scale … The proposed transaction is expected to close in the first half of 2014, but it is still subject to Responsys stockholders tendering a majority of Responsys… It houses messages ranging from acquisition to portfolio management. Shows real time triggered events which builds an effective economy, anticipated custom - er and... Both the business-to-business and business-to-consumer ends of the spectrum of Responsys, anticipated custom - er benefits and business! 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